Bhubaneswar: Eastern India’s largest jeweler showroom,Lalchnd Jewelers, have come out with a television commercial(TVC) which celebrates the spirit of Odia woman and Odishan festivals in all royal style and grandeur.

Directed by Anand Oberoi the ad film showcases the tradition and culture of Odisha in the film. Its well-known that LalchndJewellers takes inspiration from the diverse and profound culture and beauty of Odisha and its people. The film is a tribute the classical beauty of  Odia Woman which is enhanced manifold by the exquisite and pure jewelry made by Lalchnd Jewelers making her feel like a queen.

The founder chairman of Lalchand Jewelers ,Sunjoy Hans, said, “When it comes to any celebratory occasion, people have always put their trust in Lalchnd. This trust has propelled Lalchnd to become Eastern India’s top jewellery brand. To celebrate this trust and their belief, we decided to come up with this new TVC.”

The famous ad film maker from Mumbai, Anand Oberoi, said, “The TVC will be initially aired on television and cinema theaters followed by digital, outdoor and print campaigns.”