Kolkata: The Steel Authority of India Ltd. (SAIL) chairman, Anil Kumar Chaudhary, Tuesday urged the top executives of the company’s marketing and raw material division to face the challenges of new competition in the market, here on Tuesday.

Stating that there is a prevailing positive sentiments in the domestic steel sector, the chairman, while addressing the executives, said,  “The steel market is favourable but extremely competitive, and we must strengthen our capabilities and delivery mechanisms to maintain and improve market share. All processes must be oriented towards satisfying customers’ requirements, big or small. For this, a resilient and robust organisational structure is the need of the hour. And every employee should have ownership of the programme.”

While emphasising that all commitments for supply of rails to the Indian Railways have to be honoured,  he also observed that the requirements of domestic steel market are evolving. The thrust to enhance domestic steel consumption is opening newer avenues of steel usage and raising the steel demand, including previously less explored market spaces like the rural and retail sectors.

Stressing on achieving the targetst,  Chaudhary said in the current competitive scenario, time-bound working is supreme. SAIL is looking closely at refining its customer services and thus adhering to timelines becomes the utmost priority. Applauding the marketing team of the Company for putting up a joint effort in enhancing sales performance in the recent quarters, he said, “Riding on positive domestic steel consumption trend, SAIL will pay close attention in gauging industry and consumer trends to capture the consumption indications.”

Chaudhary also said, “SAIL mines have been meeting the iron ore requirements of its plants. This becomes crucial when we are prioritising volume growth. The modernisation of its mines and adoption of cleaner mining technologies remain SAIL’s priority.”

The chairman was accompanied by director (commercial) Soma Mondal and director (technical) HN Rai.