Mumbai/ Delhi: ArcelorMittal Nippon Steel India (AM/NS India) Monday announced the strengthening of its value-added portfolio with AM/NS Vibrance and AM/NS Optima – two world class, premium branded steel solutions engineered to meet the increasingly design-led needs of Original Equipment Manufacturers (OEMs) across appliance and industrial manufacturing ecosystems.
These two branded coated offerings now form part of a value added product portfolio that includes OptigalR, MagnelisR, OptigalR Prime, OptigalR Pinnacle, and others each validated for consistency, efficiency, and durability across diverse applications.
Director and Vice President – Sales & Marketing, AM/NS India, Ranjan Dhar said: “The addition of AM/NS Vibrance and AM/NS Optima is a significant step in expanding our branded steel portfolio to support OEMs productivity and value creation. These two coated steel offerings strengthen our position as a preferred solution provider with innovative, high-quality steel solutions in line with our brand promise Smarter Steels, Brighter Futures.”
India’s consumer durables market – expected to become the world’s fourth largest by FY27 – is rapidly premiumising, driven by rising demand for appliances that offer flawless finishes and complement design led living spaces. Annual coated steel demand in India – currently at 11.1 million tonnes – is projected to grow at an 8 -10% CAGR in the coming years. Within the appliance segment specifically, coated steel consumption is growing at about 10% annually, driven by rising consumer aspirations, rapid urbanisation, accelerating premiumisation, and supportive national initiatives such as the Production Linked Incentive (PLI) scheme and import substitution efforts.
The coated steel demand from industrial applications is projected to grow at an 8-12% CAGR through 2030, supported by government policies driving PLI, self-reliance initiatives, and the expansion of automotive, electronics, and engineering sectors.Together, the appliance and industrial segments reinforce the strategic importance of coated steel in India’s long term growth trajectory and highlight the critical role of high quality value added steel in powering the country’s manufacturing ambitions.
