Mumbai: Three independently written books on Tata Group were released at the 9th edition of Tata Literature Live! The Mumbai LitFest, here at the National Centre of the Performing Arts(NCPA) on Friday. The books — ‘The Tata Group: From torchbearers to trailblazers’, ‘The Tata Saga’, and ‘Titan: Inside India’s Most Successful Consumer Brand’ – were launched marking the 150th year of the Tata Group.
The books feature interesting insights, case studies and success stories as also challenges faced by the Group.
‘The Tata Group: From torchbearers to trailblazers’ authored by Dr. Shashank Shah is published by Penguin Random House. ‘The Tata Saga: Timeless Stories from India’s most Iconic Group’, an anthology of the best writings about the Tata Group published by Penguin Random House, is dedicated to 150 years of the Tata Group and includes chapters by R M Lala, S. Ramadorai, Harish Bhat and others with a foreword by Mr. Bhat. The book talks about the legacy of J. N. Tata, J. R. D. Tata and Ratan Tata and the pioneering work done by them in steel, aviation, automobile and other sectors. ‘Titan – Inside India’s most successful consumer brand’, authored by Vinay Kamath, Associate Editor, The Hindu Business Line, is published by Hachette, with a foreword by Mr. N. Chandrasekaran, Chairman, Tata Sons.This is the first book ever on the journey of Titan and commemorates 30 years of the brand this year.