Mumbai: Dollar Industries brand ambassador Akshay Kumar endorsed the company’s new brand identity.

The company managing director Vinod Kumar Gupta unveiled the new corporate brand identity with a fresh vision of ‘Wear the Change’ along with film star Akshay Kumar.

Gupta said, “The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of ‘Wear the Change”.

Dollar Industries Ltd., one of India’s leading brands in the hosiery segment, has decided to create a youth friendly image along with an improved brand architecture and user friendly interface. Dollar Industries identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour.

Commenting on the occasion Akshay Kumar said, “My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo & identity through this virtual activity.”

Sharing his thoughts about the new brand revelation, Vinod Kumar Gupta, said, ” Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs.  The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders.”

Gupta further added, “Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organize the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market.”

Designed for comfort and luxury, Dollar’s new logo evokes a feeling of inspiration and novelty, signifying warmth, comfort and positivity. The company has become simpler in maintaining various categories which are youth-friendly and aspire to make a positive change in the market. The brand has evolved over 40 years, and the rebranding exercise is a reflection of the company’s future visionand to showcases its strong foothold in the competitive market. The brand will include a wide array of products for men, women and kids such as briefs, vests, athleisure, leggings, thermalsand many more.