Bhubaneswar: JSW Group, the US$12 billion Indian conglomerate is combining it’s distribution and supply chain expertise across the steel, cement and paint businesses under integrated JSW One initiative. All these three products have common set of customers as they are essentially building homes. In order to reach out to these common set of customers and common partners, an integrated effort has been mobilised through this unique initiatve.
JSW One has commenced operations in the eastern region and will be scaled up pan-India in next couple of years. It will derive synergies to benefit both the steel and cement busineeses bybstreamlining and maximising the depth and expanse of JSW Group supply chain network.
Commentng on the launch of JSW One initative, JSW Cement managing director Parth Jindal bsaid,“At JSW Group, we are on a mission to make India Be(erEveryday.Keeping this purpose in mind, we have launched JSW One to leverage our Group’s distribution, supply chain and product synergies across both the steel and cement businesses. The idea of this combination has always been close to my heart and I am happyto see it translate into action. Our customers need TMT Rebars, Cement and Steel Roofs toconstruct their houses as well as paint to beautify their homes. JSW Group is the only conglomerate globally which can offer steel, cement and paints as a comprehensive offering to our customers. Through JSW One, we leverage this unique opportunity to change and alter the way we market our products to our customers. I strongly believe in the opportunity for JSW One to be a force multplier that will cater to an ecosystem of similar stakeholders. We already have a very strong presence through our various businesses in Eastern India,which can be leveraged to quickly scale up our combined offering in this region.”