Bhubaneswar: Social media behemoth Facebook has agreed to partner with Odisha government to train 25,000 micro, small and medium enterprises (MSMEs) and Self-Help Groups(SHGs) on ‘Digital Marketing Skills’ in next one year.

The MSME additional chief secretary, LN Gupta, said that hands-on-workshops would be organised at Bhubaneswar, Cuttack, Balasore, Berhampur, Angul, Sambalpur, Rourkela, Rayagada, Jeypore, Puri and Keonjhar to train the entrepreneurs in MSME and SHG sectors. The first such hands-on workshop for MSME women entrepreneurs and women SHGs will be held on the 10th August at Bhubaneswar, which will be attended by more than 800 women entrepreneurs.

Stating that the primary objective of these workshops is to help skill and train MSME Entrepreneurs, SHGs and artisans of Odisha to go digital and grow their business by leveraging social media, Gupta said,  Facebook team will teach them the digital skills for promotion of their respective products/services so as to increase reach to larger and intended customer base.

Mission Shakti director Sujata R Karthikeyan said that the workshops will be an important milestone in digital inclusion of the MSMEs and Self Help Group members.

Rajat Arora, policy programs manager, Facebook, India & South Asia, said that  the new world skills will enable the Odisha’s entrepreneurs to accelerate their business through online exposure and integration with global markets. “Our partnership with the Government of Odisha and the launch of SheMeansBusiness in Odisha are steady steps towards the next phase of economic growth in the state.